Experience Design, Strategy
Because of its infamous history, Internet Explorer developed a bad reputation. When Microsoft released a brand new version built from scratch, we took on the challenge to be a strategic partner and reintroduce an old friend with a fresh look.
We created an experimental showcase and toolkit to change the perception of designers and technologists that had abandoned Internet Explorer. We developed six interactive environments, each with a theme inspired by Microsoft's POV on the open web.
Jasmine V - Just A Friend
One thing I never thought I would do is direct and produce a music video for a teenage pop star. We created an interactive version of the music video that highlighted the power of modern web technologies.
Interactive Music Video
Through Facebook Connect, the user is integrated into the experience by being placed in the shoes of Jasmine V's BFF. During flashback sequences, fans play mini-games which serve up a branching narrative depending on their performance. At the end of the music video, users could dial their phone number to receive a call from Jasmine.